Advertising Revenue Distribution Structure

1. Problem Statement

“All our ad revenue is spent on operating costs, development, and listing reserves—users get nothing back.”

This complaint stems from drawing conclusions based on the partial fact (“we spend on operations”). In reality, platform sustainability, token value, and the entire rewards structure are deeply interconnected.

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2. The True Purpose of Advertising Revenue Allocation

• _{Operating & Development Expenses}

  • _{Server stabilization, bug fixes, and new feature development → improved app quality and reliability}

  • _{Not a direct reward, but a foundation that drives greater user engagement and ad views}

• _{Listing Reserve}

  • _{Funds set aside for token listing preparation → higher exchange liquidity and market value}

  • _{Increased liquidity leads to price gains for users’ PESS holdings, delivering a direct reward}

• _{Community Incentive Pool}

  • _{Programs like airdrops, events, and referral bonuses for users}

  • _{Counters the misconception that all revenue is eaten up by team costs}

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3. Why “Reinvestment” Equals “User Benefit”

• _{Ensured Service Stability Adequate operating and development budgets prevent downtime or slow loading, guaranteeing a smooth mining and ad-viewing experience for users.}

• _{Continuous Feature Improvements & New Releases Development funds enable regular UI/UX enhancements and the rollout of new missions and bonuses, keeping the app fresh and engaging.}

• _{Indirect Rewards via Token Value Appreciation Listing reserves fund exchange listings and liquidity-building efforts, which stabilize and increase PESS’s market price—benefiting holders.}

• _{Building a Foundation for Long-Term Ecosystem Growth Focusing solely on short-term rewards undermines sustainability; reinvestment ensures the platform evolves steadily, enlarging the overall rewards pool over time.}

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4. Conclusion: “Operating Expenses” ≠ “User Loss” _{Operating costs, development budgets, and listing reserves ultimately translate into better service, higher token value, and richer reward opportunities for users. If ad revenue is consumed exclusively by short-term payouts, the ecosystem risks collapse—so sustainable reinvestment delivers the greatest long-term benefit to everyone.}

_{The specific items and their allocation ratios may be adjusted based on market conditions and app operational circumstances. Funds allocated for listing preparation and liquidity provision will be accumulated monthly and disclosed at the end of each month.}